Eight Ways to Make Your Church More Accessible

Here are some smart, practical things you can do to connect with more people in your community and give them a chance to get to know you. #1: Narrow Your Focus The first question to ask yourself is, “Who do we want to reach?” Now, I know the temptation here is to say, “Everyone! We [...]

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Is Your Church Worthy of a Second Date? (part 2)

Let’s dive into each of the steps from part 1 a little more deeply, and then I’ll give you some practical ways you can make this work for your church. Step #1: Like Us When you meet someone for the first time, you make a judgment on whether you like them. You pay attention to [...]

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Is Your Church Worthy of a Second Date? (part 1)

Johnny noticed her the moment she walked through the door. He leaned back from his laptop and stared, fixated on her as she ordered her triple grande white mocha. “This is it. She’s the one,” he thought to himself. Without hesitating, he jumped to his feet and made a beeline to the woman of his [...]

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What is Your Church’s “Brand Promise”?

What is the unique promise that your church offers people? This is the million-dollar question. If you can answer this clearly and concisely, and in a way that is meaningful to the people in your community, you are ahead of 95% of churches. What I’m really talking about here is identifying the “special sauce” that [...]

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Church Branding is More than a Logo

Whenever I talk to pastors or church leaders about “branding,” one of the most common responses I hear is, “Oh, we already have a logo.” That’s great, but having a logo is just one small part of branding. When we talk about brand identity, we’re really talking about the tangible expression of your church’s personality [...]

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